Phil Buchanan is a product leader, designer, and educator in Toronto.


Phil is a product leader with over 15 years of experience applying design thinking to create innovative, easy to use, and delightful products that embrace the advances and complexities of technologies.

Phil is the Director of Product and Engineering at Tetra Trust—the first regulated digital asset custodian in Canada—where he is responsible for product and design. Previously, Phil ran product and design teams at several startups, and developed and delivered interaction design curriculum to hundreds of students in the Department of Design at York University.

He graduated with honours from the York University/Sheridan College Joint Program in Design.


  • 2022 – Present

    Tetra Trust

    Director of Product and Engineering

  • 2018 – 2022

    Aubs & Mugg Inc.

    Director of Digital

  • 2014 – 2019

    York University

    Course Director and Lecturer

  • 2017 – 2018


    Acquired by Xero in 2018

    Head of Design

  • 2015 – 2017


    Manager, Product Design

  • 2011 – 2015

    Context Creative

    Lead Web Designer / Developer

  • 2008 – 2011


    Intermediate Graphic Designer